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What lies behind the doors of some of the world's oldest and most iconic brands? Closely guarded product secrets, brilliant advertising masterminds and all-round retail gurus. That’s what.
Featuring privileged access to globally successful companies, Inside the Superbrands explores the incredible history and emotional bonds behind these retail giants. Interviews with historians, experts and retail bigwigs, interwoven with beautiful archive footage, bring our everyday items to life as we explore their past, present and future.
We'll touch the products, meet the people who have dedicated their lives to working for the brands and uncover fascinating facts about each company. We'll discover how the brands are received in different countries and explore the changes required to achieve success outside home markets.
From the factories, to the boardrooms and into the product development labs, Inside the Superbrands will shine a new light on the world's most loved labels.
- Format : 8 x 60"
- Production company : HiddenLight Productions
- Year of production : 2021
- Commissioning channels : Channel 4