Secret World of Ice Cream
Found in freezers across the country, ice-cream is enjoyed in a cone, on a stick or simply with a tub and spoon. Originating from a butcher who wanted to increase his sales during the summer, ice-cream quickly took to the hearts of the nation and nowadays the average person consumes 9 litres of ice-cream every year.
Throughout the middle of the 20th century ice-cream lovers had two options: Wall’s, or Lyons Maid. These two industry giants competed head-to-head, each vying for the majority of the
market. With its imaginative creations like the Cornetto and visually pleasing Viennetta, Wall’s comfortably took the lead. Sitting proudly at the top of market, Wall’s didn’t see what was coming.
1989 – Day Zero for ice-cream. Whilst Wall’s was standing sleeping, Mars and Haagen-Dazs saw a gap in the market and launched their ice-creams, and they were a step-up in quality. Wall’s had to fight
back, and so the Magnum was released. With the ice-cream market worth £1.3 billion in the UK, companies are fighting for their share. Will the latest trend, calorie conscious tubs, be able to battle
for a place?