Televisual, 17th January 2022, Jon Creamer
Channel 4 has commissioned HLP Studios to make Inside The Superbrands, an eight-part series going behind the scenes of eight of the world’s biggest brands.
It is the first commission for HiddenLight Productions’ new label which sees the company expanding into formats and popular factual.
Inside The Superbrands (8 x 60 mins), shines a new light on Britain’s market-leading brands such as Kellogg’s, Heinz, Walkers and Guinness to explore how they became such a part of our cultural identity. “With exclusive behind-the-scenes access, the series finds out what the future holds for them in a fast-changing world.”
Johnny Webb, CEO, HiddenLight Productions, comments: “Brands are an integral part of all our lives and what we buy says a huge amount about how we live. We are delighted to be working with Channel 4 on our first HLP Studios commission. HLP Studios gives us the opportunity to stretch our creative wings in formats and popular factual and bring our ethos to a wider factual audience.”
Inside The Superbrands will be presented by Helen Skelton. Nick Betts, Executive Producer, HiddenLight, says: “The series enters the hidden world of global brands that are much loved in Britain, in a surprising, insightful and playful way. We gained unique access to international brands which had never let the TV cameras in before. Our presenter, the irrepressible Helen Skelton, takes us on a journey into the heart of these Superbrands – uncovering secrets in their factories and innovation labs, but also asking the questions the brands don’t necessarily want to hear. Helen’s innate warmth, curiosity and nous is a given, but this series allows the audience to see her in a completely new light.”
Inside The Superbrands was commissioned by Vivienne Molokwu, Commissioning Editor, Factual Entertainment at Channel 4. It is Exec Produced by Nick Betts and Johnny Webb for HiddenLight and the Series Editor is Anoushka Roberts.
HiddenLight Productions was founded by former Secretary of State Hillary Rodham Clinton, Sam Branson and Chelsea Clinton.