The Cost of Being a YouTuber


1 x 30'

Production company

After Party Studios

Year of production


Commissioning channels

Channel 4

Being a YouTuber is a dream career for many young people today, but is it really a viable one?

With exclusive data analysis this film reveals exactly just how difficult it is to make it big and how tough it is to sustain being a content creator for a living.

YouTuber and comedian Dan Howell meets overnight sensation Dan Rhodes, the UK’s most subscribed YouTuber and supergroup and Sidemen superstar Vikkstar to talk about the pressure to keep uploading even when you’ve outgrown your content. Howell also catches up with new creator Ellie Marie as she plays dead in the boot of a car, hoping this video will finally make her rich and famous.

This film is part of Channel 4’s popular UNTOLD strand. UNTOLD delivers defining, noisy, brave, bold, compelling and cheeky journalism on subjects that really matter to it's viewers.

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The Secrets of UK Prisons

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Screener: The Cost of Being a YouTuber