Drip has never been bigger: designer labels, bespoke jewellery pieces, and lavish living plays out wherever you look on social media. It’s a lifestyle traditionally associated with ultra-high net worth individuals, but it’s increasingly being pursued by 16–34-year-olds, often without the wealth to match the aspiration.
Presenter and comedian David Whitely, also known as Sideman, meets those who've lost tens of thousands in the pursuit of luxury. As a walking drip-free Zone, David doesn’t understand why anyone would spend more than they have on something they don’t need but reveals exclusive figures showing that almost half of younger Brits have gone into debt after purchasing a luxury item.
While drip is getting some into financial trouble, for others it’s opened doors. Like, Drew a young TikTok creator who gave up a degree in medicine to launch his own clothing label, and Chiefer Dcypha, a jeweller whose business sells bespoke high-end jewellery, usually diamonds, to music and sports stars.
Meeting the winners and losers, David finds out what happens when drip gets extreme.
This film is part of Channel 4’s popular UNTOLD strand. UNTOLD delivers defining, noisy, brave, bold, compelling and cheeky journalism on subjects that really matter to it's viewers.
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