A handful of people influence what millions of shoppers purchase every day. Meet the supermarket buyers…
Secrets of the Supermarket Buyers (4 x 60) lifts the lid on the people who curate what we put in our baskets. Presenter Denise Van Outen meets with current and former buyers from the biggest supermarket chains to find out just how they decide what to sell us.
From the discount disruptors to the premium grocers, the series will reveal the tactics used by behind-the-scenes buyers to get popular items into stores and, ultimately, into shoppers’ trolleys.
From food to drink, fashion to flowers, how do they predict what we want? How do they set prices? What are the best and worst value items? And what the next big trends will be?