In Battle of the Brands, presenter Kate Quilton uncovers the fierce and often surprising rivalries between some of Britain’s best-loved retailers and brands.
From the high street to the supermarket aisle, the takeaway counter to the biscuit tin, each episode reveals how brands we think we know are locked in an extraordinary fight for our loyalty, and our cash.
Whether it’s Nando’s and KFC battling for Britain’s chicken crown, Aldi challenging M&S in the ultimate supermarket showdown, Primark taking on John Lewis to be the queen of the department store, or Cadbury and McVitie’s going head-to-head in a snack-time slugfest, every rivalry exposes the smart strategies, bold reinventions and the surprising tricks they play to win us over. Packed with insider secrets, Battle of the Brands shows how competition shapes what we eat, wear, and buy.