Silverlining featured in Distributors Survey 2025

A glance at the figures gathered for Broadcast International’s newly expanded Distributors Survey 2025 highlights that for the vast majority of companies, the past year of operation has delivered a return to turnover growth – but the true picture is more complex and the sector’s leaders are still very cautious despite the uptick in performance.

Bethan Corney, founder of Silverlining Rights, adds that her company is looking to get involved earlier than ever to secure programming.

“With fewer rights available there is more competition for content,” says Corney, whose firm has supported shows such as Emporium’s Air India Flight 171 Tragedy: How Safe Is Your Plane?.

“As a lot of our business has traditionally been based on the co-financing model, we are leaning into this more and focusing on getting upstream of content availability and catching titles early. We are also adjusting to focus on fewer titles, where quality shines through, and which we know will sell well, particularly to our key territories and broadcaster partners around the world.”

All of which reflects the fresh approaches that distributors are taking, whatever their size. The market may have picked up on the previous year, but companies need to be very proactive to respond to the speed of change.

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